• Market timing.
  • “Technical” analysis.
  • “Momentum” investing.
  • Invest in heavy cyclical companies with unstable earnings and high capital-intensity.
  • “Sector rotation”.
  • Rely on macroeconomic models, forecasts, or “black box” models.
  • Use mutual funds.
  • Borrow funds to buy on margin.
  • Use derivatives or options.
  • Add investments with poor prospects for the sake of greater diversification.


Most of the tactics above are aggressively promoted by Wall Street in its quest for ever-higher fees.  However, in our opinion, these tactics often fail to provide value to the client.